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Saumitri Choudhury

saumitri - who has written 7 posts on Welcome to GlobalLogic Blogs.

Saumitri dabbles in User Experience Strategy led Product Innovation. His main interests lie in studying human behavior that shapes products and social interactions of the future. He spends a lot of his time studying, analyzing and future-gazing about social media, product innovation, Web 2.0, Enterprise 2.0, gesture and tangible interface related products. Saumitri’s career spans 10 years of working with User Experience Product Strategy for in-house design teams, usability consultancy and interaction design research.

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You want your product to succeed? Tell the user what it is, clearly.

Monday, March 16, 2009

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(From my blog at Coffeeagain…) Successful products have many notable attributes. One, however, is most significant - the ability to clearly say to the user what it is. A productivity tool needs to be recognizable as one. A social networking site has to say that it is so. A forum has to look like a forum. Ambiguity [...]

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Successful Products have Life - an Energy Theory

Thursday, March 12, 2009

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(From my blog at Coffeeagain…) Do successful products have “life” ? I know this might sound crazy but let’s explore the possibilities. Life can be defined by an “energy” that enables an object to have the unique capacity to act on its surroundings, react to it, connect to-and-between other objects around it and facilitate and enable that [...]

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Crowdsourcing with CAUTION !!

Tuesday, March 10, 2009

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(From my blog at coffeeagain…) A lot is being said about “crowdsourcing” almost everyday, and more and more entrepreneurs are jumping onto the crowdsourcing bandwagon. There is however, need for caution. Just as the banking and financial services industry in the US jumped on the sub-prime lending bandwagon leading to the crisis we face in the [...]

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Why design?

Monday, March 2, 2009

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(From my blog at coffeeagain… ) I was thinking about the scenario we are in, especially with the economic recession, and how designers need to work in this scenario. On the one hand, the recession has meant more focus and prioritization, and the same has obviously reflected in the designs we do, and yet, designers still have [...]

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The “more is less” paradox in Product Design

Friday, January 23, 2009

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(Reposting from my blog at Coffeeagain…) Last Wednesday, as part of our “Design Discussions” session, my team and I watched the “Paradox of Choice” lecture by Barry Schwartz. We had watched Barry’s talk before but we loved listening to the talk again. While the whole talk is relevant, one area that is particularly relevant to Product Design [...]

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Will Google buy Twitter?

Friday, January 16, 2009

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(Reposting from my blog at Coffeeagain…) There is already a lot of buzz around the question if Google is planning to buy Twitter. Some people are already predicting that this is certainly true. My friend Stowe, says in his post, This suggests to me that Google is *very* interested in acquiring Twitter, and I bet discussions are happening [...]

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Products are not just a collection of Features

Monday, January 12, 2009

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(Reposting from my blog at Coffeeagain… ) Software products are not just created but also thought out and conceptualized as a collection of features. While this works for extending features on an existing large product, for the conceptualization of a new product, this is possibly the best way to lose your way.  The value of the whole [...]

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