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A schematic of different types of corporate communication 1 ↔ 1 Local grocery store, pre-industrial era. Effective, but uneconomical Marketing → Masses Traditional brand, websites, emails communication Marketing ↔ Masses Special events Thought leader → Customers Blogs/ Microblogs. Feedback is via comments Thought leaders ↔ Influencers and Customers Communities, networks, active, rating and ranking ↔ dialog → one-way communication Each of these modes/ schematics addresses [...]

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Recently Enthiosys (a GlobalLogic partner) was at GlobalLogic’s Noida offices. In all our partner engagements we start with a few weeks of face-2-face discussion. During this time the teams are immersed in the product discussion; crossing geographic boundaries, functional boundaries, and organizational boundaries. This kick-off was different. The details of the kick-off planning included us [...]

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A recent post at CIO.com by Abbie Lundberg explores the persistent question of CIO turnover with the bright light of the current economic downturn. She relates a discussion she had with Bruce Rogow, a IT thinker who works with Gartner and nGenera, who regularly visits CIOs: [from Are More CIOs Getting Fired?] Bruce said that a few [...]

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I came across this very informative video in Business Week’s Voices Of Innovation Series on Using Games  For Business - How Game Play Can Shape The Future. In the video, Jane McGonigal, Director of Game Research and Development at the Institute For The Future, covers key questions that are relevant to businesses interested in Serious Gaming [...]

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Over the last few months, I had noticed a growing trend amongst C-levels at companies, covers of magazines such as BusinessWeek, Time, Fortune cover the topic of innovation, but that was a few months ago. September 2009 seems to have put a damper on some of these well meaning and well laid-out plans to create [...]

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Training Headache Training is a challenging issue for companies, especially those that use enterprise solutions. It’s just too expensive to train, hire, and develop good employees. Unfortunately, you can’t avoid the problem. Almost all training programs teach a particular set of facts ‘just in case’ users might need it. Organized training, including self-paced courses, delivers [...]

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Steve Gilmor makes a fairly straightforward statement in the middle of an otherwise convoluted post on Adobe, Microsoft, and IBM: Left unsaid but only barely is that Adobe’s play is with developers, primarily those reaching the broad consumer playground known as Web 2.0 and its new kissing cousin Social Media. Of course, cloud computing is in [...]

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