Version 1.0 Blogs

Web 2.0 vs. Web 1.0 The tale of these two Webs is best told once we understand the meaning, importance and the differences between the following key words for each of the two versions of the web: * Communities * Content * Communication *Conversations Communities: Humans are social creature and associating with a [...]

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Few months back in the month of June, I had wailed against the increasing marketing hype and the resulting over-expectations set on Cloud Computing which IMO is a powerful concept but yet is still at its nascent stage. (read my blog post titled “Cloud Computing – Is this the case study for Marketing gone out [...]

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Innovation Games. Design Games. Serious Games. Date: Friday, June 26, 2009 Time: 9 am – 5 pm Place: Dogpatch Studios, 991 Tennessee Street, San Francisco, CA Cost: $50 per person. REGISTER HERE Capacity: up to 150 individuals with experience sponsoring, designing or facilitating Innovation Games, Design Games, Serious Games or related activities.  Tag your tweets as #idsge If you are interested in how [...]

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So, just how has the global economic contraction affected technology entrepreneurs and innovators financially? More precisely, what affect has it had on the ability of those same entrepreneurs to get funding? You may find the answer both predictable and surprising at the same time. For this post, we narrowed the analysis to funding by both [...]

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A schematic of different types of corporate communication 1 ↔ 1 Local grocery store, pre-industrial era. Effective, but uneconomical Marketing → Masses Traditional brand, websites, emails communication Marketing ↔ Masses Special events Thought leader → Customers Blogs/ Microblogs. Feedback is via comments Thought leaders ↔ Influencers and Customers Communities, networks, active, rating and ranking ↔ dialog → one-way communication Each of these modes/ schematics addresses [...]

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Acquiring customers continues to be a necessary and in my opinion the single biggest challenge for every company. There is a car wash in my neighborhood with a big banner that reads “We accept our competitors coupons”. I find it fascinating for two reasons. First of all, his competitors are incurring the cost of creating, [...]

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All the buzz these days is around building virtual communities – or social networks – using innovative technologies that employ voice, video, text or even avatars.  According to Wikipedia, these “virtual, or online communities are used for a variety of social and professional groups interacting via the Internet.” The success of these communities is undeniable, [...]

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Over the last few months, I had noticed a growing trend amongst C-levels at companies, covers of magazines such as BusinessWeek, Time, Fortune cover the topic of innovation, but that was a few months ago. September 2009 seems to have put a damper on some of these well meaning and well laid-out plans to create [...]

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Yesterday, YouTube announced that it was offering the ability to run Pay Per Click campaigns on its site in the form of Sponsored Videos. With YouTube’s new status as the second largest search provider in the world (yes, YouTube gets more search queries than Yahoo or MSN!), this announcement is a smart move to introduce a [...]

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