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Manage your inbox before it manages you… Today I had the distinct pleasure of speaking to a group of brilliant local leaders on how to Reclaim Your Inbox presented at the Young Presidents’ Organization Washington DC/Baltimore Chapter Retreat in Maryland on January 9, 2012. View the full presentation: Reclaim Your Inbox by GlobalLogic CEO Peter Harrison - - - - - Below [...]

In recent past, I came across requirements about creating mobile application for IPhone and Android platform. One of the obvious choices was to create a native application for IPhone and Android respectively. After understanding the requirement, it was learnt that the application doesn’t need to access any of the native feature of mobile device like camera, [...]

Imagine your product as a tree, sprouting new leaves and high-quality fruit with every new feature you add. But what if one area grows out of control, taking the nutrients and life away from another section? As with trees, products need to be shaped to ensure growth in the future. Rather than simply trimming [...]

In an ideal world, you could perfectly understand what the stakeholders in your company want from your business. This would allow you to specifically gear your product or service toward its most desired functions, and ensure that consumers and partners are satisfied with its every aspect. Unfortunately, this is difficult to fully accomplish, as stakeholder [...]

We rely on countless products and services everyday: soap, electricity, cell phone connection. But what makes us select these products over those of competing companies? According to Ted Levitt’s “Whole Product Strategy,” products are not just tangible items; they are unique combinations of benefits, services, and promises. Whether we are aware of it or not, [...]

Web 2.0 vs. Web 1.0 The tale of these two Webs is best told once we understand the meaning, importance and the differences between the following key words for each of the two versions of the web: * Communities * Content * Communication *Conversations Communities: Humans are social creature and associating with a [...]

Few months back in the month of June, I had wailed against the increasing marketing hype and the resulting over-expectations set on Cloud Computing which IMO is a powerful concept but yet is still at its nascent stage. (read my blog post titled “Cloud Computing – Is this the case study for Marketing gone out [...]

Innovation Games. Design Games. Serious Games. Date: Friday, June 26, 2009 Time: 9 am – 5 pm Place: Dogpatch Studios, 991 Tennessee Street, San Francisco, CA Cost: $50 per person. REGISTER HERE Capacity: up to 150 individuals with experience sponsoring, designing or facilitating Innovation Games, Design Games, Serious Games or related activities.  Tag your tweets as #idsge If you are interested in how [...]

A schematic of different types of corporate communication 1 ↔ 1 Local grocery store, pre-industrial era. Effective, but uneconomical Marketing → Masses Traditional brand, websites, emails communication Marketing ↔ Masses Special events Thought leader → Customers Blogs/ Microblogs. Feedback is via comments Thought leaders ↔ Influencers and Customers Communities, networks, active, rating and ranking ↔ dialog → one-way communication Each of these modes/ schematics addresses [...]

Acquiring customers continues to be a necessary and in my opinion the single biggest challenge for every company. There is a car wash in my neighborhood with a big banner that reads “We accept our competitors coupons”. I find it fascinating for two reasons. First of all, his competitors are incurring the cost of creating, [...]